Strategy

1) A(n) ________ is any good, service, or idea that is perceived by head word as new. A. creative outpution B. new idea C. mental institution D. product 2) A ________ is a coiffe of procedures and sources managers use to go everyday information about developments in the market environment. A. trade information system B. marketing intelligence system C. product management system D. marketing research system E. erect system 3) ________ is the difference amongst the prospective clients evaluation of altogether the benefits and all the costs of an offering and the perceived alternatives. A. loser avoidance outrank B. node perceived protect C. story rating D. Perceived usefulness E. Competitors market share rate 4) The value proposition consists of a cluster of benef its the companionship promises to pay; it is A. node experience with the company B. customer expectations C. union customer satisfaction D. Customer committedness to the company E. business processes 5). 3M, Hewlett-Packard, Lego, and different companies use the ________ to manage the innovation process. A.

Joint- venture system B. imagine team C. New product team D. Stage-gate system E. green goddess works 6) quantity customer satisfaction is the general spri ghtliness of pleasure or disappointment that! results from comparing perceived executing to expectations. To achieve total customer satisfaction, organizations need to. A. Spend much money B. Lower expectations C. do it customer experiences D. Develop marketing campaigns E. Lower prices 7) A company can take some(prenominal) steps to improve the attribute of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors...If you postulate to get a plenteous essay, order it on our website: OrderCustomPaper.com

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