Consumer Studies In Brief

CHARACTERISTICS OF BUSINESS MARKETS - & whoreson;Fewer, larger buyers & wangle;Close supplier-customer relationships & bastard;Professional purchasing & counterfeit;Many buying square ups & damn;Multiple sales calls& strapper; Derived demand & mother fucker; inelastic demand & talk through ones hat;Fluctuating demand & sloven;geographically concentrated buyers & tinkers dam through;Direct purchasing. Buying Situation - effective away rebuy, Modified rebuy, New task influencers, deciders, approvers,buyers, gatekeepers. ; The Buying totality – Initiators, users, face-to-face factors – Age, self-concept, life calendar method stage, lifestyle, occupation, values, wealth, personality. Behavior changes harmonise to life cycle stage •Family • mental • full of life life events. Of Concern to concern Marketers - •Who are the major(ip) decision participants? •What decisions do they influence? •What is their aim of influence? •W hat evaluation criteria do they use? Types of Business Customers - Price-oriented, Solution-oriented, Gold-standard, Strategic-value. Sales Strategies – Small sellers – key buying influencers; Large sellers – multilevel In-depth selling. Purchasing Orientations – buying, procurement, supply chain management.

Methods of e-Procurement - •Websites organized victimisation vertical hubs •Websites organized apply functional hubs •Direct extranet links to major suppliers •Buying alliances •Company buying sites. Forms of Electronic Marketplaces - •Catalog sites •Ve rtical markets •Pure diarrhea auction ! sites •Spot markets •Private exchanges •Barter markets •Buying alliances Key Psychological Processes – Motivation, intuition ,Learning, Memory. Motivation - Freud’s Theory - Behavior is guided by subconscious motivations, Maslow’s Hierarchy of Needs – Behavior is set by lowest, unmet need. Herzberg’s Two-Factor Theory - Behavior is guided by motivating and hygienics factors. To understand how consumers...If you want to get a full essay, redact it on our website: OrderCustomPaper.com

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