Big Pharma

1.Introduction Big Pharma is the coined name given by the commend to the pharmaceutic manufacture. The pharmaceutical industriousness has recently been coming downstairs heavy flaks from the media for their overly aggressive marketing strategies. There is a constant heated debate of to what extent has the influence of battery-acid marketing interfere with the practice of medicine. It is an unequivocal fact that without the pharmaceutical industry, that would be fewer people alive. But is it then(prenominal)(prenominal) unimpeachable to be held hostage by these huge drug-churning corporations? This paper aims to shine up the ethical issues arising from the aggressive marketing strategy adopted and in addition aim to understand the behavior of the companies. 2.Ethical Issues 2.1.Direct-to-consumer Advertisements Direct-to-consumer advertisement is peerless of the main reasons for all the bad publicity the pharmaceutical industry has been receiving. The unspoken rou te for seeking treatment for an illness is for superstar to consult a qualified doctor, before the doctor prescribes appointment medicine for the patient. However, this completely leaves the pharmaceutical companies out of the equation and therefrom they are not able to control their own fate. Their fate, in this situation, is based on the doctors and also the illness trends of the society.

Pharmaceutical companies then began producing advertisements to reach out directly to consumers, in hope to regularise awareness of the different type of treatments available. However, many accuse the pharmaceutical compan ies of tussling for power with the doctors a! nd enticing patients with sensationalized advertisements. Pharmaceutical companies should take a leafage of the banking industry where it is mandatory to inform the customers not only the benefits of the product, evidently also the risks. This will allow the customers to make more pass along decisions. 2.2. Gifts and Payments to Doctors Many companies are known to make payments to doctors, be it in terms of gifts or a direct check, in...If you want to state a full essay, order it on our website: OrderCustomPaper.com

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