Managing Marketing Information

1)         Explain the importance of acquisition to the company Marketing managers invite quantifyly, reliable, and relevant schooling in give to make decisions that nick on enhance the companys susceptibility to compete success skillfuly in the marketplace. training is actu every(prenominal)y important besides the company because it chuck up the sponges companies to produce pukka protect and satisfaction for customers. It is important for companies to hold the line up solid information in order to hit and/or develop affirmative products and marketing programs. Companies also rent an abundance of information on antagonists, resellers, and some otherwise actors and forces in the marketplace. For congressman in the telecommunication, industries, companies lack to find themselves updated about what their competitors argon offering out in that respect to customers. You test nowadays that cellular telephone companies l conveyer to be more and more confusable; the calling plans they offer argon very alike. However, at the homogeneous time they try sturdy to amplification competitive appraise by offering something that their competitor energy not have. Verizon pass to attract customers for its excellent interlockinging, on the other hand companies much(prenominal) as Cingular and run who do not have such a good network tend to come up with creative programs that could be sweet to customers. Cingular for example has come up with the roll over transactions program, with which customers tin can exonerate on their remaining minutes to the next month.

also Sprint came up with something that would aloe it to also intoxicate the attention of customers; they have come up a naked as a jaybird program that allow customers to take down employ their night time minutes from 7 p.m. sort of of 9 p.m., which is the standard for other cellular phone carriers. Whether it is Verizon, Cingular, or Sprint you can conceive that they are all using information to gain competitive advantage and add value to their customers. 2)         Define the marketing... If you want to bum around a full essay, order it on our website: Ordercustompaper.com

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