Willy Candy Company

Week 5 You Decide Willys candy decree Strategic Choices As the Strategic Consultant to the Executive broadside of Willys sweeten ac attach to, it is my job to evaluate the ideas as presented by the Executive Committee and determine which of those ideas would be the best mode for the community to achieve ripening, both immediate and long term. snub listening to each of the Executive Committee members present their ideas, I go included a recap of each strategic idea as well as my recommendation as to which idea would be the best preference for Willys Candy Company. First to speak to the committee was the CEO, Chester A. Wonka, III. Mr. Wonka identified that over the abouttime(prenominal) a few(prenominal) years and that while two of the products the caller-out markets, The Willys palatable Chews and the Willys Sour Straws are in occurrence some of the most popular products for the attach to and has been able to book sales, general the sales and profit s for the company has been flat. Mr. Wonka feels that the best option for the company is to move the company to a big Swiss company in hopes that this merger will provide resources and merchandising capabilities as well as expand the Willy brand into foreign markets that they reserve non be able to achieve as an independent company. What I agree with here is that by allowing a larger company to purchase Willys Candy Company will in fact allow them to begin to have a posture globally, which could impact sales and profits, however where I would be watchful of when making the decision to merge is that does the larger Swiss company have the same overall objectives and views on how to betroth Willys Candy Company so that it does not cause heathenish differences. I would recommend to Mr. Wonka that before we become the decision to sell The Willy Candy Company to the larger Swiss Company that he thoroughly understand how they plan to operate the company and if there are an y conflicting objectives that could blank o! ut the growth of the company and its brand....If you want to get a good essay, redact it on our website: OrderCustomPaper.com

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