'THtruemilk\r'

'Vietnam Is gradually open the deliverance to well-come thither of International trade, which create a long Incentive for any labor, Including dairy farm Industry, to fan out merchandiseion, enhance contender and better well-being domestic as well as foreign consumers. Dairy products offered in Vietnam merchandise today, for that reason, become various. HTH squ be milk, the young and authorisation producer in this industry, has been well-known as a domestic firm providing high-qualified dairy products with acceptable price.In the band new economy background, HTH True milk also hump with ever competition, but still non only survive but also continuously get and footmark In dominating the domestic commercialize. crisp milk Is one of HTH groups strategy, and an out stand up lawsuit of HTH true milks success in edge of market share as well. To light up culprits for HTH true milks prosper and also operate out some suggestion for its further using, our group has man aged to key some analytic thinking of overall market, business environment, brand, customers and competitor s as well as coat matrix applied for the order Itself.The merchandising plan Is composed of 5 eye parts: Firstly, in the part of certain marketing situation , market situation, product review, competitive review, distribution situation would be clarified. Secondly, SOOT analysis indicates strengths, weaknesses, threats and opportunities to help company see through where they are standing in the dairy market and make decision to deal with: capitalizing on strengths, overcoming weaknesses, increase opportunities, and eliminating any threats or turning them Into opportunities.In the succeeding(a) part, objectives and Issues would be mentioned. _ After that, marketing strategy including signposting, product, pricing and promotion strategy sum total distribution strategy will be discussed. And based on the companys strategies, the action programme is found II. HTH True m ilk was established In 2009 with the financial advisor of the commit of North Salsa commercial Joint stock.The True milk enters the mature dairy market and face with many veteran competitors. estimate: Vietnamese dairy revenue from 2004-2009(unit: one million million million VEND) (Source: Hauberk securities annual report) Vietnam dairy Industry has experienced a significantly festering trend In revenue water supply the period 2004-2009 as the sales three-fold to VEND 8,503 billion In 2009 as compared to the figure of VEND,084 billion in 2004.This development attracted a lot of companies to invest in this potential market, forcing HTH true milk to include in a great competition for survival. There are about 50 dairy companies in Vietnam, mostly belittled and medium sized companies. The biggest competitors are: Vanilla, Dutch Lady Vietnam, Nestle Vietnam, Nutrition, F & N Vietnam and Hangnails. However, the market Is very concentrated and 65% belong to 2 major manufactur ers are Valhalla\r\n'