Case Study on Tupperware Essay

1.0 IntroductionIn this report I allow be analyzing a lineament study on Tupperware. I will be identifying the main problems faced by Tupperware and recommending solutions that could be apply to help Tupperware. Tupperware was authentic in the 1940s by Earl Tupper. They consisted of diverse types of plastic masterers used in households to contain food and concord it airtight. As groundbreaking as the product was it was not an inst acquire. The tar go commercialiseplace was woman and they were not buying the product and this meant that a contrastive approach had to be taken in order to induce gross revenue and get the product known. This led to the beginning of the Tupperware company as a gross gross revenue tool. The Tupperware companionship was a gathering of women mainly housewives who came unitedly to tenderize but with Tupperware available for sale. This prove to be a useful gross sales technique.In the 1950s the product was a perfect fit for women most macr ocosmness full- snip homemakers which allowed them to be able comport food and leftovers for long periods of time. However since Tupperware was not sold in the stores in meant that women and housewives as well had to had to attend Tupperware parties in order to leverage them. In the 60s and 70s Tupperware sales extendd dramatically. This was because the lifestyle of most women at the time desirable a product give care Tupperware, alike coupled with the Tupperware parties which were a huge hit in the era. In the 80s there was a there was a decline in sales, this according to the Tupperware ladies, whitethorn fork out been due to growth in divorces, childless, women being single and more independent. Tupperware maintains a reasonable market share internationally but has since seen a decline in both market share and sales domestic helpally and struggles to find appropriate selling strategies to implement.2.0 S.W.O.T AnalysisA SWOT synopsis is an analytical method, whi ch is used to identify and reason signifi piece of tailt internal factors (i.e. strengths and weaknesses) and external factors (i.e. opportunities and threats) an make-up faces. I will be feel at the SWOT analysis for Tupperware and exploitation it to identify the strengths, weaknesses, opportunities and threats that Tupperware have.2.1 Strengths Tupperware had a overbold ripe product at the time. Tupperware at the time had a specific tooshie market i.e. Housewives. Tupperware was a perfect fit for the 1950s due to many women being homemakers Tupperware parties were the barely way to buy the products making them unshared to other businesses. Tupperware used their parties as a form of promotion by having games and grownup erupt gifts. Tupperware has high guest stanchty Between the 1950s and 1970s Tupperware was highly profitable2.2 Weaknesses Tupperware has not been able to proceed a way of life. Tupperware was a new and unknown product so when it came out there was no interest in it. Tupperware could entirely be sold at Tupperware parties unlike other competitive products that were being sold in stores.2.3 Opportunities In the former(prenominal) Tupperware could have sold their products in stores kind of than just Tupperware parties. Increase profitability by change magnitude marketing and publicizing. Increase domestic sales of Tupperware2.4 Threats Competition from other companies like Rubbermaid. Changing environment and lifestyle.3.0 The 5 ps of the trade Mix for TupperwareThe 5 ps of the Marketing flow that I will be flavor at in relation to Tupperware entangle product, promotion, price, place, people.3.1 ProductTupperware consists of various types of plastic containers used in households to contain food and keep it airtight. Tupperware products were innovative when they came out. The select of the product is verbalise to be high and very stiff in its use. The availability of Tupperware products was limited as you could only buy them from the Tupperware parties.3.2 PromotionTupperware was promoted by dint of the Tupperware parties that were held in different locations. This was their main form of promotion. In the Tupperware parties they also used social events, like games, were they gave gifts in order to amplification awareness of the product. Tupperware also used Tupperware ladies to market their products directly to the nodes.3.3 PriceTupperware products according to loyal guests are high in calibre and a price to match. So Tupperware products are expensive.3.4 PlaceTupperware products can only be bought at Tupperware parties. Any returns would have to be done in person.3.5 wadThe people who were involved in the marketing, sales and customer return of Tupperware were the Tupperware ladies and dealers.4.0Marketing Solutions and RecommendationsIn ground of the actual product, customers felt that it was of high quality and had the features and usability expected, therefore it may not be necessary to change or repair these things. However brand image can be subjoind by advertising and marketing. Availability of the product and customer run can be improved by employing more Tupperware ladies and dealers. Tupperware already used Tupperware parties as a form of promoting both the products and party itself. I think Tupperware could improve their mark and public relations by increase advertising and marketing campaigns that directly target the intended customers. Tupperware products even though of high quality are expensive. Tupperware could increase customer loyalty by reducing prices and introducing promotional campaigns that make the products more affordable.Tupperware can also help customers by introducing discounts, payment methods and lax value added incentives. Tupperware can improve customer service and support by increasing the public figure of Tupperware ladies and dealers. Tupperware can also break their scope by creating different convey or mediums that can help increase awareness, brand imaging, increase profits and customer loyalty. Finally I think Tupperware should increase the number of dedicated Tupperware ladies and dealers. This can be done by increasing the train of training which will increase the direct of skill that the Tupperware ladies and dealers have. This will increase the number of Tupperware parties available which will increase sales and profits. Customer loyalty will also increase as direct customer service increases.5.0 ConclusionAs shown in the report I have canvass and identified areas that have problems within Tupperware and I believe that I have shown that certain(p) solution can be apply in order to help increase sale, profits, customer loyalty and the overall service provided by Tupperware.6.0 ReferencesPride, W. M., Ferrell, O. C., Lucas, B. A., Schrembri, S., & Niinnen, O. (2012). Marketing Principles Asia peaceful Edition. (1st ed.). South Melbourne Cengage Learning Australia.Pride, W. M. , & Ferrell, O. C. (2013). Foundations of Marketing (5th ed.). Mason, Ohio South-Western Cengage Learning.