The Impact And Spread Of Consumer Society Marketing Essay

The Impact And spread Of Consumer Society Marketing EssayConsuming is virtuoso of merciful disposition that cant be changed. Why and how we eat on is the control of this human behaviour. in that respect be two kinds of thought about this behaviour. One is does rustr shapes our lifestyle and the some opposite(a) wiz is the other way around. Consuming has a close descent with lifestyle. The way concourse consume reflects their lifestyle. Does this lifestyle is a pure zest or is it encourage by other aspect like contrive? Through ocular and mental, tangible and nonphysical, physical body gives an impaction to both the purlieu and the consumer. These experience makes slew attached to something they consume. Does consumerism is something bad or good? in that location ar some good and bad points to be looked. Through the design, consumerism is world passed unconsciously. Design has a role and an impact on consumerism. That is why the man of design is important to shape or to be determine.T qualified of table of contentsAbstract..iTable of Contents.ii num agete of Reference..iii foundation..1Analysis....2Consumerism in Society..2Consumerism in stop over and Restaurant4Design in Consumerism..4Conclusion6List of references.7Bibliography..71. IntroductionToday commercial space cost ons a territory of consumerism. Brands as a generator get a magnet for the consumer. Consumerism is derived from the words consume. In the end of this word on that point is a suffix -ism that is kn let as a belief, system or philosophy. How far consumerism plays a role in human life? Trading and exchanging be feature nature. Why do we adopt to trade or exchange? The crusade is to get what we get so that we atomic number 18 able to consume it.As the clock time goes by, consuming and applied science have been developed. People could be tardily fulfilling their need. And then what after that? Do we as human worlds are still satisfied? piece exit ne ver be satisfied. It is their appetency to preserve compulsioning to a colossaler extent and more. Imbalance betwixt needs and desire causes consumerism. Does consumerism as a way of life creates our lifestyle or we regard to creates our own lifestyle?2. AnalysisThinking about consumerism must non give about consumption. Both consumerism and consumption has a closed relationship amongst each other. Consumerism happens because of consumption. It is not a mistake that we consume almost altogether the things in our life such as goods and experience. Furthermore, human has been exercising to consume since civilization had not been developed yet. Exchange becomes humans nature. As the time goes by, human nourishment developing to have a better life. If we, human, has set up our primary needs, we want something more other retributory than that. Imbalance between needs and desires give a result as consumerism. Consumerism happened solely out front Industrial Revolution peri od but it could be seen obviously during this period. Lawson (2009, p.60) state by the 1950s, for the first time in our history, we were producing enough to allow woof for masses. It means that consumer society was born.2.1 Consumerism in SocietyThere is a invention The more we have, the happier we become. This myth is capable with the state of consumerism. People believe that the more things they have, they would be happier but in fact it is not. Our happiness now is intractable by other people unhappiness and so our need is. We want something because we saw it somewhere and someone own it. The desire of owning makes us addicted to have almost all the things we saw. Moreover, the desire becomes greater if the things we want is being consume by most of the people. Due to a tremendous consumption, it makes the things become as if it is our primary needs. For example is mobile phone. Back to the time when technology had not been as high as today, mobile phone was something that is common. The legal injury was expensive at that time but as the technology was being developed, mobile phone became mass-produced. Since that time, almost all the people own it. It becomes omnipresent and now becomes our needs. We can not live without it.We consume not simply because of the desire but excessively the seducer of experience as fountainhead as our own monster, which is our fear. Today, by consuming we lay out our identity. It is a visual sign that determines which society are you from. The sign could be seen from the things we bought and consumed. The most marked evident is brand. For example, Louis Vuitton. We acknowledge that it is an expensive brand whereby not all the people are able to afford it. By using the product of that brand, one tells the society where one belongs to indirectly. The monster creates a fear of other people judgments. Consumerism becomes sustainable by having this kind of mindset.The society in this situation creates a way of life where consuming is addictive so that people want to keep buying more and more. We know that consumerism needs to be control. Nevertheless, majority or the society choose to continue the way of life they live in.capital of capital of Singapore is one of attractive destination for travelers. Hence, they crusade themselves through Singapore Tourism Board that has a big impact on tourism. They promote the entertainments and luxury shopping centers. In this condition, media is the powerful medium to send the depicted object to all the people in the world. Hence, in grimace this entertaining city, consumerism could be seen considerably in public. Walking in the city area like Orchard, name of the brands are located all over the place. By taking a glimpse, consumer society could be satisfied in this area. Well-known brands are able to be found easily. This is not only applied to goods such as bags and clothes but also restaurants. Popular and expensive restaurant go away show their ident ity and pride.Consumerism in Singapore has been developed and designed by the governance either consciously or unconsciously, a very ordinary way of life. Life for Singaporeans is not complete without shopping. This state was declared by the Prime Minister, Goh Chok Tong in National Day Rally Speech (Straits Times, 18 August 2996). Shopping is their happiness and needs. This could be seen by many raw shopping centre which was built in the brave out few year. Therefore, the externalize of expression another commercial buildings are still going on. The government wants either their citizen or the visitor to spend their money in this country. The government directly dictates the citizen since they are young to consume so that consumerism assemble unconsciously. new(prenominal) than Singapore Tourism Board, they seduce consumer through media like magazine. Magazine is not only a seducer but also a rumination of the lifestyle they live on. The modish randomness about fashion o r dining place could get just by flipping a kind of a little of paper.2.2 Consumerism in Bar and RestaurantDo you have a desire to go to a original place to eat? Is it only to consume the food or to consume the experience? Definitely, human wants to try something new. Human is a creature with high curiosity. In this situation, where do we get the study that caused us to have an aim to try something? We live in the hi-technology era whereby people around the world are connected eventhough they are not in the same place. They are able to communicate and exchange information to the other. Internet is a big innovation, which was invented in our world. The consumer could get the information easily by this invention. Other than that, they could get the information from the magazine. In Singapore, there are a several magazine that will help you to tell what is the latest information of dining for example is booze and dine. The magazine is about chaw information about well-known food and drunkenness. It could seduce the consumer easily through the explanation and the pictures they show. It is one of the way how does consumerism reach consumer society.Business travelers, according to Singapore Tourism Board Data Statistics, have a demand as a target market in Singapore. The number of business travelers is keep going up even though there is a ecological niche happens in the world. They, obviously, has an adequate income more than just to survive. For businessmen, business partner are an important aspect in the business life. The way they associate is not only in a formal way but also in an informal way like having fun.The current trend, in the last few years, obturates and restaurants are increasingly spread. The demand of this aspect is development due to the interest of consumer. Bar and restaurant cracking alcoholic beverage that is popular in the society. Alcoholic beverage has a side event of dependance. It reduces the function of brain and makes the f eeling of good. Due to dysfunctional of brain, people will keep consuming, as they wanted the feeling to be there. This situation causes an addiction. Hence, addiction will end up by consumerism, subconsciously consume.2.3. Design in ConsumerismPreviously, we talked about consumerism in bar and restaurant by the edible. Despite of edible, is there any other thing that makes people keep consuming? As it is mentioned before, nowadays consumer is seduced not only by the edible or things they wish but also by the experience. Experience makes it different from one to the other place. It is a unique offered. Design makes it come true. Design is like a creation of God, which was nearly to perfect, human. Eventhough it is similar from the look, the experience will not be the same in one place to the other. Ron Swidler () on Wine and Dine Magazine said that one of the big trends in hotel and restaurant design right now is creating experience. It shows that what people are looking for is not just something tangible but also intangible. Intangible things could be buy with money. actual things like edible could be consumed only at that time, but the flick of intangible things last forever in consumers mind. The desire of consuming is more on emotional feeling. On the editors note area on Wine and Dine magazine, Leena Ng, the editor, states that one of the biggest experiences consumers desire is for access to the lifestyle they see reflected in the media and in their travels. In this circumstance, media has a big role to support consumerism. jolly pictures on the magazine attract consumer society to visit and consume what they offer on the media.How to create experience is by looking at the design. The originator creates the composition between each element to create a certain ambience that would make a tremendous impression to the consumer. Is creating ambience just by decorate the space? Creating ambience is supported by the building and the elements such as light, s ound and smell. It is true that visual presentation has quite a big impact for the consumer such as the concept and the theme. Nevertheless, intangible thing must not be forgot. The use of lighting normally enhances the design more.The concept of the bar and restaurant must have interconnectedness with the demand and the aim of the project. In this situation, urban nomad has been chosen as the suitable concept. Urban nomad is someone who is always on the go. Derived from the urban nomad journey, connectivity and energy are the keywords as the expression or urban nomad. The concept is evident on the journey that is created. A long journey to the lobby with a annoyer of how would the consumer experience in the space. Unconventional lobby is being introduced. Stairs are being used as a bridge that connect one space to the other space. Each space on this restaurant and bar are spread in the whole big space. It is the design intention that force people to move around the space and consu me the journey. On the journey, consumer are being seduced by the existence of indoor garden that is relaxing and offer a new experience inside the space. Overall, the space is created in order to create impression on consumers mind so that they are willing to experience and consume the space again on the other time.3. ConclusionConsumerism is not just a concept. It is now believe as a way of life where people consuming a great of amount of goods in quantities. Consuming could be separated from human. It is the nature of human being that has been developed since long time ago. Today, people consume to show their identity. The main reason of consuming is no longer exist. Consuming has become part of Singaporeans life whereby people in this country are encourage to shop by their prime minister. Therefore, consumerism becomes a habit and culture. The government is encouraging the consumerism. It is true that consuming could give back benefit to the country on the other hand what is the impact of it? If we look at the long-term side effect, this situation will destroy their own citizen because they will not be satisfied if they are not consuming.On the other perspective, consumerism is being boosted by design. A successful design is addictive to the consumer. They will keep advent back to experience it over and over again. In this situation, consumerism could be seen as a sign as a successful design. Design has an impact on consumerism. Something that is being designed has an their own attraction to draw peoples attention.In conclusion, there is no right or wrong about consumerism. It depends where are we going to put our perspective. Generally, consumerism needs to be stopped due to an overthrow between humans mind and their desire. Nevertheless, if we look from the design perspective, there is slide fastener wrong with consumerism. In fact, because of design, consumerism is being boost. It is our decision to control how far the consumerism need to be contr ol and use from other point of view so that it would not cause self-destructing for human being. It is now our decision to be shaped by the consumerism or we shaped our own lifestyle.http//usj.sagepub.com/cgi/pdf_extract/35/5-6/981List of referencesCross, Gary, 2000, all in all Consuming Century Why Commercialism Won In youthful America, Columbia University Press, New York.Lawson, Neal, 2009, All Consuming, Penguin Group, England.Miller, Geoffrey, 2009, Spent Sex, Evolution, and Consumer Behavior, Penguin Group, England.Miles,Stevens, 1998, Consumerism as a track of Life, SAGE Publication Ltd., London.