Tim's Coffee Shoppe Essay Example | Topics and Well Written Essays - 250 words

Tims Coffee Shoppe - Essay ExampleThe yield, price, placement, and promotion merchandising criterion (Pride & Ferrell, 2012) informs the implementation of Tims consideration. The breakfast quiches will complement the need for a side product to the coffee offered by Tims Coffee Shoppe. Price adjustments would have to be undertaken in a way that meets customer expectations. Moreover, the placement of the cutting products fits into the already existing market, and promotions could be employed in marketing the new line of products at the Coffee Shoppe.The menu board at Tims Coffee Shoppe is commendable, but basically in need of some improvements. Given the diversity and dynamism exhibited in the hot and cold deglutition markets, Tims Coffee Shoppe should work on offering more and diversified coffee products. Also, customers should not be targeted as a general unit. Instead, Tims Coffee Shoppe should identify its customer segments and seek to meet the needs, tastes, and preferences o f apiece identified segment. Finally, complementary products that Tims Coffee Shoppe intends to offer should be in a position to prevent the uniqueness of the business in the